• Cadbury Wowie
      Client | Cadbury India
      Agency | O&M

      In what was our Production and Directorial debut, we put out a 45 second CGI film for Cadbury's new chocolate bar for kids - "Wowie". The script called for a global appeal embodied in the style, characterization and look. In 8 weeks and across 3 countries, we worked with animators in Europe with support from our own studio in Mumbai. From concept art of characters to environment design that was contemporary and identifiable among Indian kids, to final 3D renditions, animation with attitude and a chocolate look and feel to the entire film, this was a 360 degree, immersive experience in the CGI film making process. Tightly managed production pipelines across continents led to a timely delivery of this TVC and puts a feather in RGBA's cap where turn key CG film production is concerned.