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RGBA studios was contracted by Jack in The Box Productions to Direct 4 viral videos for Ford Figo's birthday .The brief was to adapt Pixar's 'Cars' using the Ford stable of cars in India which took on personalities of 4 colourful Bolly and Tolly wood stalwarts . What was essential was infusing the cars with the character traits, personalities, quirks and nuances of these 4 actors that the audience are familiar with. RGBA Studios did extensive character development from concept art to final 3D translation, watching several clips of the actors films to get the animation just right and substantiating the theatricality with VFX.