HPCL –A to Z
HPCL’s mandate was to underline the fact that they do more than just service the automobile industry . The key message was to highlight the A to Z of HPCL services
Leo Burnett ,Mumbai and Red Ice Films came to us with a brief and director Ashish Pradhan worked in tandem with them to flesh out the script and the treatment.
The focus was on a smooth one-take style film with interesting transitions and keeping an Indian essence to the film.
Squeezing 26 alphabets into a 60 sec film was a challenge.
All pre-production work viz. storyboard ,design, scene layouts, character design, transition and timing was done at RGBA studios , Mumbai . RGBA Studios worked closely with a Greek post house to refine animation and lighting to be able to deliver the film in an extremely tight deadline .
Based on the success of the film , RGBA Studios was further contracted to work on the key visuals from the film for the print campaign.